Guides
Practical guides for independent pharmacy websites
Shorter, more specific reads than our main pillar pages — pick the one that matches what you’re actually trying to figure out right now.
How to use these guides
The guides on this site are short, practical reads written for independent UK pharmacies. They fall into two kinds. The first group covers the fundamentals that apply to every pharmacy website: what to include, what to avoid and how to turn visitors into bookings. The second group covers individual services, such as travel vaccinations, weight management, ear wax removal and Pharmacy First, where the content and the rules differ from service to service.
If you are not sure where to start, begin with what a pharmacy website should include, then work through the website checklist to see how your own site measures up.
What Should a Pharmacy Website Include?
Read more →10 Mistakes Pharmacy Websites Make
Read more →How to Get More Bookings from Your Pharmacy Website
Read more →Do Pharmacies Need Online Booking?
Read more →Pharmacy Websites for Travel Clinics
Read more →Pharmacy Websites for Weight Management Services
Read more →Pharmacy Websites for Ear Wax Removal
Read more →Pharmacy Websites for Pharmacy First
Read more →About the information in these guides
These guides are general information for pharmacy owners about website content and marketing. They are not clinical, legal or regulatory advice. Where rules apply, such as GPhC, MHRA and ASA/CAP requirements for advertising health services, always check the current guidance from the regulator before publishing. If you spot something that looks out of date, let us know.